Shop Mobile More Submit  Join Login
×




Details

Submitted on
October 23, 2011
Image Size
383 KB
Resolution
892×646
Link
Thumb
Embed

Stats

Views
15,893 (3 today)
Favourites
127 (who?)
Comments
44
Downloads
217

License

Creative Commons License
Some rights reserved. This work is licensed under a
Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License.
×
Black Women in Advertising by AlexandraDal Black Women in Advertising by AlexandraDal
Reblog on Tumblr [link] . You may download and post on other sites as long as you credit me (Alexandra Dal), link back to my deviantART page (my watermark doesn't count) and do not alter it.

Pitt Artist Pen on vellum, scanned and colored in Photoshop CS5.

On a related note, I almost fainted when I saw an middle-aged interracial couple with a child in a cell phone commercial a few months ago. I thought interracial couples could only be depicted by young, sexy, clubbing models in ads for alcohol. Edgy!
Add a Comment:
 
:iconredvictorydragon:
redvictorydragon Featured By Owner Feb 17, 2015
I like her, though I would be drinking a cup of tea & wearing something loose.
Reply
:iconkyrtuck:
kyrtuck Featured By Owner Jan 28, 2015  Student Traditional Artist
Ya got me at the last two! XD
Reply
:iconsmiling-mad:
Smiling-Mad Featured By Owner Jun 2, 2014
Sad but true!
Reply
:iconzombie-sue:
Zombie-Sue Featured By Owner Oct 22, 2013

You forgot to highlight her light skin lmao. Women in advertising must be in that, when-drawn-skin-is-more-shaded-than-highlighted phase, you know what I mean?

 

A long time ago I saw an ad for jewelry I think? it featured a man and a woman dressed in yellow (like, really bright yellow) dashing across a city, presumably to eachother. Finally, when they get to eachother, he and the woman pass one another very naturally, without recognition, and the man kisses another man behind her lmao. They played on my expectations in advertising VERY WELL.

Reply
:iconyaoi-huntress-earth:
Yaoi-Huntress-Earth Featured By Owner May 27, 2013  Hobbyist Traditional Artist
I remember that one. That was really cool of them.
Reply
:icontootsiefaloola:
TootsieFaloola Featured By Owner Nov 16, 2012  Hobbyist Writer
I'm not black , but you are completely right
Reply
:icontoddntheshiningsword:
ToddNTheShiningSword Featured By Owner Nov 4, 2012  Hobbyist Traditional Artist
I was going to say, "black women get speaking roles!" Then I re-read the part about air freshener and it reminded me that black women only get to talk in cleaning product commercials, if at all.

So everything in here is spot-on. But do you really blame advertisers for not wanting to scare off their great big white customer base that is timid and easily scared off by anything "black"? They're not trying to uplift of denigrate anyone. They just want to sell those yogurt cups and air freshener sprays.
So what I'm saying, is do you think more of the blame for black women not being allowed to play generic roles like white people do (and also not being allowed to be "too black") is the fault of the advertisers who make the commercials in the first place, or is more of it the fault of the people watching TV?

And do you think this bias is all conscious and deliberate, or do you think there's enough of this going on on unconscious levels for that to matter too? :shrug:

P.S.: I HATE McDonald's "urban" commercials.:thumbsdown: Their kid's commercials are so much better.
Reply
:iconalexandradal:
AlexandraDal Featured By Owner Nov 4, 2012  Student General Artist
It's definitely deliberate. Casting calls will specify "light skinned" blacks and companies are constantly getting outed online and having to apologize for requests of "not too dark" or "with Caucasian features" when casting. On the flip side, companies have no problem employing the older, overweight, "sassy" dark-skinned black woman caricature for laughs.

I keep hearing lately that the largest consumer group in the US right now is Hispanic mothers, so companies can't even hide behind the "We're representing our customers - who are mostly white!" line anymore. A friend of mine recently went to a big retailer's office and they even had a sign up saying "REMEMBER: The niño is king!" -- as in, remember to appeal to the Hispanic child! But if they are trying to appeal to their largest customer base they're doing a poor job of it. The only time I know I'll see anyone Hispanic in ads is in commercials for taco shells, salsa, and fried chicken.

So I think some of the blame is on white viewers who can still only stomach "white-acting" people of color in khakis, but that's no excuse for advertisers considering that the US is on the cusp of being "minority majority."
Reply
:iconfujoshianimechick:
fujoshianimechick Featured By Owner Oct 31, 2012  Hobbyist General Artist
I really wish that there were better representations of Black women as well. Or Asian women who are not nerds or tourists. Essentially, I wish that minorities were portrayed as diverse as actual human beings rather than a mold of a person.
Reply
:iconstrawberryr:
StrawberryR Featured By Owner Oct 12, 2012  Hobbyist Traditional Artist
What's wrong with having natural hair? Black women are constantly told their natural, kinky and curly, hair is wrong and not "good hair" and to make it straight they have to use all these chemicals or shave it off and wear wigs. D: I don't see how having natural black hair in advertisements is bad when that's just how they look. Why would we want to encourage making yourself look like a different race? I mean, if it's not good for her to have a ton of white friends, why is she supposed to have white hair?
Reply
:iconalexandradal:
AlexandraDal Featured By Owner Oct 12, 2012  Student General Artist
"Natural" is in quotes because the women usually have (non-threatening but still "ethnic") soft spiral curls rather than distinctly black kinky or coiled curls -- as in, advertisers want their black women to look "black" enough to appeal to black consumers, but not toooo black -- might scare off the whites!
Reply
:iconstrawberryr:
StrawberryR Featured By Owner Oct 13, 2012  Hobbyist Traditional Artist
Ohhhhhhhhh. Okay, now that I look at the drawing again, I see what you're talking about. So now it's like mulatto hair instead of black- or white-hair. Jeez. Advertisers are so weird.

Thanks for explaining that for me. <:3
Reply
:iconlexikimble:
LexiKimble Featured By Owner Aug 22, 2012  Professional Digital Artist
And then you have the even more rare animal in advertising, lesbians.

Unless you're doing an ad to put in an LGBT publication, gay people don't exist in advertising.
Reply
:iconfiskxphantom:
FiskXPhantom Featured By Owner Jun 20, 2012  Student General Artist
Sad but true. I wish something could be done about it...
Reply
:iconemperorfishfinger:
EmperorFishFinger Featured By Owner Jun 6, 2012
Who cares? It's advertising. They do it because it appeals to people. They don't care if it's wrong or right.
Also, you blame them for putting in a token black person for the sake of political correctness, and then imply that they should insert "non-stereotypical" black people for the sake of political correctness. That's pointless.
Reply
:iconalexandradal:
AlexandraDal Featured By Owner Jun 6, 2012  Student General Artist
Who cares? It's just racism.
Reply
:iconebolabears:
EbolaBears Featured By Owner Jul 4, 2012
Then everything is racist.
Reply
:iconalexandradal:
AlexandraDal Featured By Owner Jul 7, 2012  Student General Artist
You sound like a white male.
Reply
:iconemperorfishfinger:
EmperorFishFinger Featured By Owner Jun 6, 2012
Arguably, yes. Are ads also racist against white people when they show them all as café-sitting, shirt-wearing bleach-toothed yuppies?
And again, they are making these ads because they appeal to the public. This sort of "racism" is a symptom, not the problem.
Reply
:iconwitchvine:
WitchVine Featured By Owner Oct 25, 2012
Are you a person of colour? Because if not, you may be in dire need of privilege-checking.
Reply
:iconbttlrp:
bttlrp Featured By Owner Sep 15, 2012
"racist against white people"


Stop right there.
Reply
:iconzombie-sue:
Zombie-Sue Featured By Owner Oct 22, 2013
Haven't you heard? advertising white stereotypes and minority-only scholarships are victimizing white people all over the country these days lol
Reply
:iconawesomespider4:
AwesomeSpider4 Featured By Owner Jul 23, 2013
You have no idea how hard this made me laugh. oh wow, this comment just made my day XD
Reply
:iconbttlrp:
bttlrp Featured By Owner Jul 23, 2013
Lol thanks :P
Reply
:iconalexandradal:
AlexandraDal Featured By Owner Jun 6, 2012  Student General Artist
American print and television ads do not show all whites as "cafe-sitting, shirt-wearing [?], bleach-toothed yuppies." Have you seen American advertising since the 80s? Depictions of whites in advertising today are as varied as we as humans are, but all black women fit the mold portrayed above.
Reply
:iconspyglassez:
SpyGlassez Featured By Owner Feb 2, 2012
I was wondering if you minded if I used this image in a powerpoint I was going to give about advertising to my composition class. I would give you credit in the citations, of course, and not change anything. Thank you!
Reply
:iconalexandradal:
AlexandraDal Featured By Owner Apr 26, 2012  Student General Artist
I'm sorry I missed this as I've been neglecting my account recently. Feel free to use this and anything I have marked with a Creative Commons license in the future. If you did use it or do in a future semester I'd love to see your Powerpoint.
Reply
:iconspyglassez:
SpyGlassez Featured By Owner Feb 2, 2012
I was wondering if you minded if I put this into a powerpoint presentation I am giving over advertisements (I am an instructor at a community college). I would give you credit in the citation, of course, and would change nothing about the image. Thank you!
Reply
:iconpopgunswonderboys:
popgunswonderboys Featured By Owner Nov 7, 2011
Dude, I'm so happy that black women are portrayed as having their own hair, that is not something to get huffy about. Every time I see a black girl with pressed, relaxed or weaved hair I just think- "what a lie you are living". So even though black women are still in the background, even though they still only use light skinned gals, black women with green or blue or hazel eyes, WHAT THE FUCK EVER, at least they have real hair. But that being said, still, ads will only allow "natural " up to a certain point. I can't even think of women who are being portrayed with real afros or kinky hair. It's all this kind of big curly white woman hair, that bounces when you walk and still obeys the law of gravity. ...yeah, what you drew is hardly natural hair for most black women.
Reply
:iconalexandradal:
AlexandraDal Featured By Owner Nov 7, 2011  Student General Artist
Blegh, I meant 3a curls, by the way. I was thinking of 4c because it's a texture they'd never show.
Reply
:iconalexandradal:
AlexandraDal Featured By Owner Nov 7, 2011  Student General Artist
The "natural" hair thing itself isn't a problem for me. Like you said the only women they show have big bouncy loose ringlets. Even if you don't think women should relax their hair, what percentage of the black women you know or see out and about have 3 or 4 feet of natural curls? I know natural hair has become a lot more popular in the past several years - which is great, because less women feel pressured to relax because it's the norm - but personally the large majority in my city have braids, short hair, or weaves. Yet when's the last time you saw a chick with braids in an ad? Guess that's too "ghetto" and alienating to the white viewers. So my issue isn't really with the natural hair, it's that 4c curls have become the only acceptable hairstyle for black women in commercials. White commercial actors come in all varieties, so I'd like to see black women allowed some variety in advertising too.
Reply
:iconpopgunswonderboys:
popgunswonderboys Featured By Owner Dec 26, 2011
Yes, when you put it that way, I totally agree with you, I really really do! I feel like we have to bombard mainstream media with all different types of hairstyles and skin tones and just looks in general, because seriously, some people only know what you show them on television.

Sorry it took so long to reply. And sorry if my original comment was...bitey.. I'm a little more mellow right now.
Reply
:iconchrismickens:
chrismickens Featured By Owner Oct 31, 2011  Professional Digital Artist
So true! I've pointed the natural hair thing out to a few friends, and now they can't help but notice it :) Relaxed, weaved and straightened hair is good enough for selling rap music, but not tampons!
Reply
:iconsultanaish:
sultanaish Featured By Owner Oct 29, 2011  Hobbyist
I'm genuinely loving your sense of humour. And this is totes true. :I
Reply
:iconinaminella:
InamiNella Featured By Owner Oct 28, 2011
I'm a black female and this is sooo.... :|

TRUE. xD
Reply
:iconearlyapplesmagee:
EarlyApplesMagee Featured By Owner Oct 26, 2011  Student General Artist
I see, it's the stereotype of black women in advertiseMENTS. My initial thought was of a lady in the media business. :P LOL @ "Just stick me in the background of your commercial!" Multiculturalism YEAH!
Reply
:iconiamcasey:
iamcasey Featured By Owner Oct 26, 2011  Hobbyist Traditional Artist
Oh man, you're absolutely right. But that's how you know advertisers are WITH it, don't you understand? That being said, your art style is really fun!

Also, dropped by because I saw it linked from here, and I had a sneaking suspicion they posted it without proper credit. So yeah. There's that.
Reply
:iconemperornortonii:
EmperorNortonII Featured By Owner Oct 25, 2011  Professional Traditional Artist
A product of diversity!
Reply
:iconstarcru:
starcru Featured By Owner Oct 24, 2011
lol wow. so true on so many levels.
Reply
:iconcomplexcity:
complexCity Featured By Owner Oct 24, 2011  Professional Artist
I died at "a gaggle" -- you're so awesome, Alexandra. Featured here: [link]
Reply
:iconpadfeet:
Padfeet Featured By Owner Oct 24, 2011  Hobbyist General Artist
The style reminds me of a book i read as a child. Called Amelia's Notebook. Saw this on tumblr.
Reply
:iconalexandradal:
AlexandraDal Featured By Owner Oct 27, 2011  Student General Artist
It does look like Amelia's Notebook! I haven't thought about those books in years, but I still have all of them and now I want to reread them. I loved her! And Nadia!
Reply
:iconapplejax92:
applejax92 Featured By Owner Oct 24, 2011
why is this so true?
Reply
:iconumikiss:
UmiKiss Featured By Owner Oct 24, 2011
Ever heard of the missing black woman complex?
Reply
Add a Comment: